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Stereotyping media

Popular films and novels reinforced the notion that Aborinal people existed only in the past—forever chasing buffalo or being chased by the cavalry. Therefore, as media projects messages into the masses, they must be careful to convey their storyingtelling in a diverse and representative manner that is fair. Mass media communication greatly influences mass audiences.

Stereotyping media

Stereotyping media

Stereotyping arises out of the need to generalize in order to make sense out of a very complicated environment. This process was described in 1922 by Walter Lippmann, who first coined the term "stereotyping." Lipmann wrote, "the attempt to see all things fresy and in detail, rather than as types and generalities, is exhausting, and ...

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  • Mass media play a snificant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences.


    Stereotyping media

    Stereotyping media

    Stereotyping media

    Such impressions and childhood beliefs, set at an early age, are often the hardest to shake. They consist of press, television, radio, books and the Internet.

    Stereotyping media

    These mass audiences are made up of various diverse sub-cultures, each of whom have a different frame of reference. WRITING PROBLEM AND SOLUTION ESSAYS These sub-cultures are then broken down into individuals, who rely on media and its messages for information which they interpret and acknowledge based on their way of life and experience.


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