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Thesis of marketing mix

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Marketing the competitive destination of Four Seasons Hotels & Resorts is a multinational chain of resorts and hotels with operations across the globe (Four Seasons Hotels and Resorts, 2009). Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several m

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Standardizing or Adapting the Marketing Mix across Culture Destination marketing is increasingly becoming extremely competitive worldwide. Summary of thesis Title Standardizing or adapting the marketing mix across culture Authors Ingrid Bernier and Elise Meyer Supervisor Jean-Charles Languilaire

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